About me

Hey, thanks for coming by my page and thanks to TC for having such a platform for creators!

I’m a marketing professional with a strong track record in customer engagement, lifecycle strategy, and brand growth. I’ve led high-impact marketing initiatives at some of Canada’s most iconic brands—including lifecycle and engagement marketing for CIBC’s credit card portfolio, digital personalization and offer strategy at McDonald’s Canada, and most recently, growth marketing and sponsorships for Tims Financial, Tim Hortons’ latest credit card venture.